In April I began a period of work shooting for the Wye Valley Meadery, a local brewing company originally founded in Chepstow and ran by brothers Kit and Matt Newell, who were about to complete an entire rebrand of their business – soon to be renamed the Hive Mind Mead & Brew Co. They had already enjoyed an admiralable level of success and exposure having been praised and endorsed by TV personality and local celebrity Kate Humble. The company has also appeared on an episode of popular BBC television show The Hairy Bikers.
As part of the rebrand, the guys were looking for an enitrely new suite of marketing imagery that captures and emphasised a bold new move to stand out from other companies in the brewing scene. They were particularly keen on a more down to earth, lifestyle approach that showed more emphasis on the bees and honey aspects of creating mead, as well as more emphasis on people enjoying the products in a social ‘real world’ setting.
Added to this, they’d been talking to several marketing agencies about the prospect of having a brand film made to showcase the evolution of Wye Valley Meadery into Hive Mind. After going down to pitch for the opportunity, I was thrilled that they loved my ideas and opted to use me and support a fellow local business through their journey.
The result was a series of shooting phases continuing through spring and summer to produce the final brand film, as well as a bank of fresh imagery showcasing the various products and processes. Additionally, I was also asked to shoot some merchandise shots and also travelled to both the Green Gathering festival and CampBestival Shropshire to capture the boys’ summer promotional activities to help push Hive Mind’s brand further away from home.
All in all, I got to climb into a bee keeper’s suit and get up close and personal with thousands of honey bees (only got stung twice…). I got to observe and capture the complete process of brewing beer. I got to go out around the beautiful Monmouthshire countryside on a summer’s day delivering crates of mead to various local suppliers. I got to meet some amazing, hardworking people working behind the scenes at festivals. I got to witness the wonder on children’s faces as they learned about the life cycle of a working bee. And most importantly, I got to bring my visions to life – from concept to fruition – and push myself to achieve shots and images I just wouldn’t have been able to achieve six months ago.
I’ve loved every minute of working with Kit and Matt – two of the nicest people you could hope to meet, with wonderful and supportive families – and it’s been great diving deeper into my journey of shooting and creating for local brands and businesses!
One last thing – I’d highly recommend the rhubarb or ginger sparkling mead!
In January I spent the day shooting a bank of marketing images for James at Caldicot Painting and Decorating, a local business that has recently starting to attract a lot of work. As part of my goal to spend more time this year shooting for brands and businesses, this seemed a great place to start!
James wanted some action shots of him on the job, but also wanted to capture some of the finer detail of his work with a more ‘arty’ feel to the images. Essentially he wanted to stand out from his competitors and project a professional vibe that was also friendly and welcoming.
It was impressive watching him work and witnesses his attention to detail (I can totally relate!), and made for some great visuals! The man’s a ninja with the paint roller and makes a decent brew too!
Thanks for having me, James!
What a crazy one this was! In June 2022 I entered a competition to win a commission shooting a marketing project for FOR Cardiff to promote all of the shopping arcades around Cardiff city centre. All that was required was to take an abstract photograph that captured the energy and vibrancy of Cardiff. The competition was open to anyone of any ability, and could simply be taken on a phone. Not expecting to win, I entered with the intention of a free bit of publicity and marketing exposure to a broader audience.
Three weeks later and before I knew it, my phone started going bananas with alerts and messages notifying me that I’d been shortlisted into the top five after 600+ submissions. I was contacted by the organisers and asked to write a short piece about the image (which was actually taken 3 years previously – see below!).
After a lot of love and support, my image was eventually voted the favourite and I won the commission. Two weeks later and I’d received the project brief and the final images were delivered shortly after, much to the satisfaction of FOR Cardiff. Below is a small selection of snaps that were captured during the shoot. Thank you to Emma and the team for the brief and for having me a long for the ride!
You’ve got to be in it to win it!
Some of the final images delivered for the commission: