What a crazy one this was! In June 2022 I entered a competition to win a commission shooting a marketing project for FOR Cardiff to promote all of the shopping arcades around Cardiff city centre. All that was required was to take an abstract photograph that captured the energy and vibrancy of Cardiff. The competition was open to anyone of any ability, and could simply be taken on a phone. Not expecting to win, I entered with the intention of a free bit of publicity and marketing exposure to a broader audience.
Three weeks later and before I knew it, my phone started going bananas with alerts and messages notifying me that I’d been shortlisted into the top five after 600+ submissions. I was contacted by the organisers and asked to write a short piece about the image (which was actually taken 3 years previously – see below!).
After a lot of love and support, my image was eventually voted the favourite and I won the commission. Two weeks later and I’d received the project brief and the final images were delivered shortly after, much to the satisfaction of FOR Cardiff. Below is a small selection of snaps that were captured during the shoot. Thank you to Emma and the team for the brief and for having me a long for the ride!
You’ve got to be in it to win it!
Some of the final images delivered for the commission: